How we approach segmentation and analytics

Storytelling through data

We believe that audience segmentation is not a static formula but a living practice. Our process prioritizes your business context, collaboratively discovers audience patterns, and grounds all outcomes in data you can trust. Every stage is designed to keep you informed and confident.

Results may vary based on data accuracy and external market factors.

Meet the professionals behind NovaDrive

Female market analyst in modern office

Claire Mitchell

Lead Analyst

Claire leads our analytics division with ten years of experience in audience segmentation, transforming raw data into insights that drive client growth and innovation.

Male data specialist with glasses in office

Jacob Lee

Data Specialist

Jacob brings advanced analytical skills and a refined approach to data modeling. He ensures segmentation outputs are robust, practical, and tailored to client needs.

Project leader discussing strategy with team

Emma Nguyen

Project Lead

Emma coordinates projects end-to-end, ensuring our process is smooth and transparent. She fosters collaboration between our team and clients at each step.

What happens in the segmentation process

Get an overview of our structured and transparent project workflow

1

Data Gathering and Discovery

We start by collecting relevant internal and external data to build a foundational understanding of your market and audience.

Smart questionnaires and interviews map out unique project requirements.

2

Analytical Review and Validation

Advanced tools and analytic models are used to identify patterns, trends, and groups among your potential and existing customers.

Benchmarking ensures models reflect real market dynamics.

3

Collaboration on Insights

Key findings are discussed with you to refine the segmentation in line with practical business priorities and feedback.

Stakeholder workshops clarify which segments matter most.

4

Reporting and Recommendations

Comprehensive insights are translated into clear, actionable recommendations to help your team execute the strategy.

Ongoing follow-up supports implementation and future updates.

Compare NovaDrive’s approach to others

Feature NovaDrive’s Process Competitor A Competitor B
Tailored Segment Models
Transparent Collaborative Steps
Ongoing Post-Engagement Support
Client Data Privacy Focus